on twitter
on facebook.
PPT-Shows
Newsletter
Blog
Fastest growing community sites
Twitter 1382%Zimbio 240%
Facebook 228%
Multiply: 192%
Wikia: 172%
Twitter Most Popular Among Working Adults
February 2009 largest age group on Twitter 35-49
with nearly 3 million unique visitors, comprising almost 42 percent of the site’s audience.
majority of people visit Twitter.com while at work, 62 percent of the combo unique audience accessing the site from work only versus 35 percent that accessed it from home only.
Unique Visitors to Twitter.com by Age Demographic
Age Group / Unique Audience / Composition %
2-17 / 250,000 / 3.6
18 - 24 / ** / **
25 - 34 / 1,379,000 / 19.6
35 - 49 / 2,935,000 / 41.7
55+ / 1,165,000 / 16.6
65+ / 477,000 / 6.8
source: Nielsen NetView, 2/09, U.S., Home and Work
**These demographics have insufficient sample sizes
Twitter On The Move
PC-based web usage of Twitter.com not only factor.
Mobile twittering is a driving factor in the social network’s success.
January 2009: 735,000 unique visitors accessed the Twitter Web site through mobile phones. Average unique visitor went to Twitter.com 14 times during the month and spent an average of seven minutes on the site.
Text messaging: Third platform for consumers and businesses alike.
Quarter 4 of 2008: 812,000 unique users sent or received Twitter text messages from AT&T or Verizon cell phones. Average of nearly 240 tweets per person for the quarter.
February 2009 largest age group on Twitter 35-49
with nearly 3 million unique visitors, comprising almost 42 percent of the site’s audience.
majority of people visit Twitter.com while at work, 62 percent of the combo unique audience accessing the site from work only versus 35 percent that accessed it from home only.
Unique Visitors to Twitter.com by Age Demographic
Age Group / Unique Audience / Composition %
2-17 / 250,000 / 3.6
18 - 24 / ** / **
25 - 34 / 1,379,000 / 19.6
35 - 49 / 2,935,000 / 41.7
55+ / 1,165,000 / 16.6
65+ / 477,000 / 6.8
source: Nielsen NetView, 2/09, U.S., Home and Work
**These demographics have insufficient sample sizes
Twitter On The Move
PC-based web usage of Twitter.com not only factor.
Mobile twittering is a driving factor in the social network’s success.
January 2009: 735,000 unique visitors accessed the Twitter Web site through mobile phones. Average unique visitor went to Twitter.com 14 times during the month and spent an average of seven minutes on the site.
Text messaging: Third platform for consumers and businesses alike.
Quarter 4 of 2008: 812,000 unique users sent or received Twitter text messages from AT&T or Verizon cell phones. Average of nearly 240 tweets per person for the quarter.
Statistical sources: Nielsen Netview Statistics: http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success/
"It will be interesting to watch the evolution of Twitter as it continues to gain momentum. In an unstable economy, it might prove to be an economical and important part of an employer’s marketing strategy that helps to keep consumers aware of and connected to their brand."
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